When it comes to credit cards, it’s no longer just a choice between Visa, Mastercard or Amex. Consumers are now tasked with selecting the reward program they want partnered with their cards ( Air Miles, Scene, WestJet, etc.). While the reward programs may be a nice addition, if you’re like me, you aren’t concerned with reward programs and you certainly aren’t willing to pay a yearly fee in order to receive them. You just want a credit card with a low interest rate and no bells and whistles. And this is how Barclaycard Ring Mastercard was created.
What binds together four University of Waterloo Alumni, millennia moms, and celebrity moms like Victoria Beckham, Gwyneth Paltrow, Rachel Weisz, Heidi Klum, and Reese Witherspoon? Mabel’s Labels. They have developed a brand and social media marketing platform that responds to the needs of moms worldwide. What is unique about this story? The founders of Mabel’s Labels are pioneers. They started their company before the words “social” and “media” were put together in sequence (note that Facebook was founded in 2004). When founders Julie Cole, Julie Ellis, Cynthia Esp and Tricia Mumby created Mabel’s Labels through their social networks with other moms, they knew they were on to something… 2003, four busy moms noticed a huge gap in the market for durable kids’ labels. Frustrated by their children’s things getting lost, mixed up and leaving home never to return, knew they could do better than the scribbles on masking tape that were being passed off as labels. Presently, Mabels Labels has 163,600 devoted Facebook followers with a conversion rate of 5.1%. In January 2016 they were acquired for $12 million by Canadian-based CCL Industries for its Avery North America division.
In Spring of 1998 after recently being fired from a brewery, three friends set out on a canoe trip. That canoe trip would lead to a campfire conversation that would change all of their lives. Greg Taylor, Cam Heaps and Greg Cromwell “The Three Fired Guys” wanted to make a Pilsner that would compete with the best in the world. They did just that! Their brewery is named Steam Whistle, drawing from the inspirational sounds of steam rushing from factory whistles, signalling the end of a fulfilling workday and a time for personal reward.1 The Three Fired Guys built their company with a retro feel, when marketing of goods relied on the trust between manufacturer and consumers. Steam Whistle understands the importance of listening to their consumers and makes ever effort to do so by utilizing social media.
Organization Name: Threadless Industry: Retail, e-commerce Name of Contact if Available: Kyle Geib – Marketing Coordinator, Threadless Web References: Threadless, Inc., Forbes, Wikipedia, Wired Description of How Social Media is Used for Business Performance Crowdsourcing 101 If I said the word crowdsourcing to you in the early 2000s, you’d have no idea what I was talking about and you’d probably look at… Read more »