So, I avoided real life and chose the beer/food and fun arrow. The warm hop aroma met me at the door, followed by a smiling hostess with a warm “hello”. Immediately, I knew I made the right decision. The beer and food were delicious but above all else the atmosphere was magnetic. Looking around, everyone was having fun… especially the staff. It was obvious that they loved their job and had a genuine passion for craft beer. The Elora Brewing Company has only been operating for a little less than a year, but already it is evident that this is more like a family than a traditional business. The building itself, a former local hardware store in the picturesque town of Elora, Ontario, was completely renovated by local tradesmen, artisans, and current employees. Community involvement has been a big part of their plan from day one as locals and future staff members were encouraged to bring their sledge hammers and pitch in during construction. This approach built a foundation of community and employee brand ownership. This feeling of ownership has led employees to personal investment in the product, which shines through and ultimately drives sales.
Organisation Name: Samuel Adams Industry: Beer Industry Name of contact: Jim Koch, Founder and Brewer Web references: SamuelAdams.com facebook.com/SamuelAdams twitter.com/SamuelAdamsBeer Description of how social media is used for business performance: Samuel Adams was founded on six generations of brewing experience. During the 1980s there were virtually no widely distributed microbrews. Jim Koch talks about the difference a microbrew makes in an… Read more »