Organization: Wells Fargo & Company Industry: Financial Name of contact: Kelli Carlson-Jagersma, VP, Internal Collaboration Web references: Wells Fargo, Case Study: The Road to Social at Wells Fargo, Charlotte Observer: Bank Watch Blogspot (Feb. 2015), Wells Fargo Blog It’s no secret that engaged employees have the potential to drive a high-performing business. In fact, a 2013 report by Harvard Business… Read more »
Organization name: WestJet Industry: transportation/commercial airline Web references: westjet.com, Facebook, Twitter, Instagram, LinkedIn, YouTube, Canadian Marketing Association, Ivey Business School, Western University, Silverman Research, Tactics Magazine, Canadian Business Award winning and relevant, with an ever-climbing fan base: that’s the WestJet social media program. WestJet espouses its dedication to a strong presence on Facebook and Twitter (and Instagram and LinkedIn), but it doesn’t stop there. Its YouTube channel is on the… Read more »
Later born Millennials, also known as Generation Y or the Social Media Generation, are entering the work force and bringing significant change with them, thanks to their upbringing alongside the likes of MySpace, Facebook and Twitter. The most obvious changes are the use of technologies like social networks, mobile devices, instant messaging and the connection to the online world. For… Read more »
