General Electric has more than longevity going for them. The perennial Fortune 500 Company is 124 years old in 2016, but from any angle, GE doesn’t look any older than the tech-savviest millennial. For more or less their entire existence, GE has been known for innovation and timeless quality of their products. They’re a name consumers trust and one competitors envy. These days however, a company is rarely able to get by on their historical reputation alone. In addition to needing great products and having a great legacy, in order to thrive they also need to have engaged employees and a comprehensive new media strategy.