Organization name: Converse (est. 1908) Web references: Boston Magazine, Converse, ConverseMusic, Converse Rubber Tracks, Facebook, Forbes Magazine, Google+, Instagram, Mashable, SoundCloud, Tumblr, Twitter, YouTube Industry: footwear, apparel Name of contact, if available: Geoff Cottrill, CMO Description of how social media is used for business performance Doing nothing may sound like a Seinfeld approach to social media strategy, but for Converse’s… Read more »