Title of Post: Coca-Cola’s FAT & FERTILE ideas Organisation Name: The Coca-Cola Company Industry: Beverage Name of Contact: N/A Web References: Coca Cola: About Us Coke raises over $ 2 million to save polar bears Coca-Cola Leveraging Social to Drive Leadership in Social Media Marketing Coca-Cola’s Content 2020 Initiative Strategy Forbes: Secrets of Engaging Customers in Online Communities Our lives continue to… Read more »
Recently, Coca-Cola became the first retail brand to cross 50 million likes on Facebook. That’s impressive. What is even more impressive though, is their social media strategy for the next decade. Having taken the social media world head on, Coca-Cola has redefined how to interact with their consumers. Coca-Cola’s mission statement is to refresh the world, inspire moments of happiness… Read more »
