Organization Name: Indigo Industry: Retail, Online Retail Name of Contact: Heather Reisman CEO Web References: Indigo, Twitter, Facebook, Instagram, Pinterest, Globe and Mail, CBC Established in 1996 with a vision of being a booklovers’ cultural department store, Indigo opened it’s first store in Burlington, Ontario in 1997. Growing from there it merged with Chapters in 2001 to become the largest… Read more »
Title of Post: Coca-Cola’s FAT & FERTILE ideas Organisation Name: The Coca-Cola Company Industry: Beverage Name of Contact: N/A Web References: Coca Cola: About Us Coke raises over $ 2 million to save polar bears Coca-Cola Leveraging Social to Drive Leadership in Social Media Marketing Coca-Cola’s Content 2020 Initiative Strategy Forbes: Secrets of Engaging Customers in Online Communities Our lives continue to… Read more »
Image courtesy the LEGO Ideas website. Company: The LEGO Group Industry: Toys Description: The LEGO Group is a Toy manufacturer based in Denmark. Founded in 1932, the company is best known for its manufacturing of plastic brick Lego toy brand. The Lego Group currently holds the title of Worlds Largest Toy Manufacturer in 2014 with sales up 11% to $2… Read more »
It could be argued that consumer social media has become a bit of an art, with companies scrambling over all the social media chatter to be noticed and to engage their target markets in meaningful interactions and relationships. In Lauren McKay’s article “Transparency“, she argues that the adoption of social media by the corporate world “not only increases transparency, but… Read more »
Recently, Coca-Cola became the first retail brand to cross 50 million likes on Facebook. That’s impressive. What is even more impressive though, is their social media strategy for the next decade. Having taken the social media world head on, Coca-Cola has redefined how to interact with their consumers. Coca-Cola’s mission statement is to refresh the world, inspire moments of happiness… Read more »
