Tag Archives: consumer engagement

When you think about customer engagement, it is quite easy to make the connection with customer satisfaction.  In the for profit world the importance of winning new customers and keeping the customers to generate increased profits is a given.  As expected, when I first searched for information on this topic I found plenty of examples of how for profit businesses were using social media for a business purpose.  However, being from the Not-For-Profit world I wanted examples of how social media could be used to engage clients for the purpose of increasing their satisfaction with the services provided.

Coca-Cola’s FAT & FERTILE ideas

yoshdrp   February 7, 2015

Title of Post: Coca-Cola’s FAT & FERTILE ideas Organisation Name: The Coca-Cola Company Industry: Beverage Name of Contact: N/A Web References: Coca Cola: About Us Coke raises over $ 2 million to save polar bears Coca-Cola Leveraging Social to Drive Leadership in Social Media Marketing Coca-Cola’s Content 2020 Initiative Strategy  Forbes: Secrets of Engaging Customers in Online Communities Our lives continue to… Read more »

In Bed with Brand – How IKEA Turned a Facebook Group Into Customer Engagement Success

Tabatha Laverty   February 5, 2015

Organization: Ikea Industry: Retail Web References: PSFK – Professional Search for Knowledge, HVAS Worldwide, Bazaarvoice Incorporated, Social@Ogilvy, IKEA UK In Bed with Brand – How IKEA Turned a Facebook Group Into Customer Engagement Success 20 years ago, sales and marketing success hinged on finding potentials clients through individual business networks, making one-on-one connections with those prospects and convincing them that… Read more »