Title: IDEAL Brake Parts – Breaking The Automotive Industry Status Quo Organization Name: IDEAL Brake Parts Industry: Automotive Parts Name of Contact: Jason Janssen (General Manager) Who Are They? IDEAL Brake Parts Inc. is a relatively new automotive parts company located in Guelph, Ontario. It was founded only a few years ago as there became a growing demand for auto parts made entirely… Read more »
Company: Starbucks Coffee Industry: Coffee house CEO: Howard Schultz Description of how social media is used to engage customers and employee involvement: Starbucks has over 18,000 locations in 60 countries. The company continues to focus on good coffee and good customer service. Starbucks social media strategy is based on there company website and six additional social media platforms including:… Read more »
