Tag Archives: communications
In 2005, Thomas L. Friedman wrote the best-seller The World is Flat. The book describes the world as a level playing field in terms of commerce, wherein all competitors have an equal opportunity. The book’s title is also an appropriate metaphor for the way many forward-thinking organizations are starting to view internal social media. More and more, we are seeing examples of how social media is being used to break down the silos of communication within an organization and level the playing field for everyone, from executive assistants to CEOs. Social media is opening the flood gates to free-form conversations about everything from business strategy to personal development to social advocacy. If social media is indeed the new world order for effective organizational communications, then, like Friedman’s book, that world looks increasingly flat.
On the Pulse: Cision Canada and the Power of the Social Product
Media. Monitoring. No one understands the utility of social media in the development of products better than than those in the thick of the media monitoring industry, the champions of multiple products which, like digital butterfly nets, capture curated data from the far corners of the online world, with the aims to organize, analyze, and report on that data in an impactful way. In effect, social media research in this industry IS the product. In Canada, a competitive set of top industry players, such as Cision Canada, have made the monitoring, organizing, and analysis of traditional and social data their full-time business by developing digital media monitoring/analysis platforms and bringing them to market. And, given the nearly daily shifts in digital technologies and modes of communication, pushing out new user-friendly, contemporary communications products for clients (mostly those in PR, marketing, advertising, and communications across an expansive list of industries), and meeting the demands of the market in a timely and effective way, are vital in staying relevant to the needs of the communications and PR professionals who’s primary need is to keep their fingers on the pulse.
TELUS – New work styles, New engagement
TELUS Corporation, is one of world’s largest telecommunications companies that offer services to individuals, small businesses, and large corporations. As a leader in the telecommunications industry, the company employs around 39,000 people. In 2007, the company was realizing that they were suffering with employee engagement. The results of survey that participated 4,000 employees, only 58% were only engaged with the work environment (So, C., 2013, October). The lack of engagement was starting to show amongst all sectors of the company. Now today in 2017, TELUS was awarded as one of Canada’s Top 100 Employers and Achiever’s 50 Most Engaged Workplaces . By modernizing their leadership philosophy, TELUS has increased engagement and remaining high level interest.
WRDSB smashes #WeAreWRDSB campaign goals
Reactions, Comments & Shares
We all have a story to tell. It could be one of personal hope, sacrifice, mentorship or despair. Others could be told from numbers or raw data – the stuff that drives work and project results. As social media becomes a more popular medium of communication and an avenue for influence and story telling, it’s the metrics that tell a bigger story and help to validate the hard work of a communications department.
#LaurierLove: University recruiters modify their methods as social media evolve
Organization: Wilfrid Laurier University Industry: Post-secondary education Contacts: Melissa Stephens, Laurier’s manager of marketing and communications – recruitment and admissions, firstname.lastname@example.org; Sandra Muir, Laurier’s social media strategist, email@example.com Web references: Wilfrid Laurier University and its social media accounts including Facebook, Twitter, LinkedIn, YouTube and Instagram, as well as other sources with links posted throughout this blog entry. Like any suitor… Read more »
Here comes the “Mayo Effect”
Organization Name: Mayo Clinic Industry: Medical Clinic/Research Name of contact if available: John Noseworthy, CEO Web references:Mayo Clinic The Lay of the Land: “To win in the marketplace you must first win in the workplace.” – Doug Conant, CEO of Campbell’s Soup Employee involvement. Let’s start with those simple two words. A company that values its employee’s contributions will actively… Read more »
The Future of Social Media – One Company’s Journey
Organization Name: Bruce Power Industry: Electricity Generation Web Reference: www.brucepower.com Contact: Dwight Irwin, Communications Specialist It’s been an epic year for social media marketing, and you’re probably wondering what the future holds for next year. What will 2015 bring in terms of new developments and trends in social media? With the rapid proliferation of mobile devices, and the explosion of… Read more »
Keanu Reeves, Social Media and the New Metrics
ORGANIZATION NAME: Fortress Real Developments INDUSTRY: Financial Services – Mortgage Products NAME OF CONTACT: John Tenpenny, Manager of Communications, FDS Broker Services I’m fortunate to have raised both my 24 & 25 year old daughters on the “MATRIX” franchise which with the inclusion of all three movies, grossed over $742,000,000. “The Matrix … depicts a dystopian future in which reality as perceived by… Read more »
Nokia Actively Communication with Employees Worldwide
Organization Name: Nokia Industry: Cell Phone Provider Name of Contact: Phil Schwarzmann, Editor-in-Chief of Nokia Conversations. Nokia’s company’s motto is connection people and exploring ways to enhance communication. With a communication team that was set up in 2008, they began to improve their inter-company communication and engaging the remaining of their employees engaged with the company. As a team they have… Read more »
Social Media in Supply at Lockheed Martin
Global security’s and aerospace designer Lockheed Martin pride themselves as a leader in innovation as driven by its staff and partners. With over 118,000 employees in more then 75 countries, connecting ideas to the people that can make it happen is critical to the success of the company. The result is the Lockheed Martin’s social media initiative “Supplier Wire” program, which… Read more »