Tag Archives: #cocacola
Started in Australia, Coca Cola’s “Share a Coke” campaign won a great success in 80 countries from 2011 to 2013. This multi-national campaign selects common first names, puts them on the label and aims to have people go out and find a bottle with their name on it, then share it with their friends. In Coke’s China market, when first hit difficulties in 2013, the campaign became probably the most inventive twist in the end. Co-creation with social media played an essential role in this success.
Can you fight obesity and drink Coca-Cola at the same time?
Organization Name: CocaColaCompany.com Industry: Beverages Name of Contact: The Coca-Cola Company P.O. Box 1734 Atlanta, GA 30301 Attn: Industry and Consumer Affairs (404) 676-2121 Web References: http://www.coca-colacompany.com, http://www.coca-cola.com/global/glp.html, http://www.oecd.com, http://www.qz.com, http://www.dailymail.co.uk, http://www.cnn.com, http://epode-international-network.com and Coke official channels on Facebook, Youtube, Twitter and Instagram. Can you fight obesity and drink Coca-Cola at the same time? Writing about customer engagement for a product like smart phones or… Read more »
The hidden benefit of social media use by Coca-Cola’s employees
Organization Name: Coca-Cola Industry: Beverages Web References: http://www.coca-colacompany.com (Image from: http://www.popsop.com) Description of how social media is used for business performance: As we all know very well, social media is an essential tool for businesses and organizations in the 21st century. However, this is not only about marketing and engaging company’s fans; it is also about employees, the very company’s… Read more »