Tag Archives: co-creation
From minor alterations, to complete start-to-finish designs, as many as 30% of online shoppers see value in being able to customize products to their liking (Bain Insights, 2013). Co-creation is not a new concept, but with the growth of social media platforms, companies are now more connected than ever to their customers.
Burberry Co-Creation: Designed by the People
Title: Burberry Co-Creation: Designed by the People Industry: Fashion Web References:Burberry, Harvard Business Review, Forbes, Wikipedia Burberry is an international luxury fashion house known for their distinctive plaid pattern and signature trench coat. The British icon has a rich history that dates back to 1856. Burberry heavily invested into their digital presence online under the leadership of Angela Ahrendts, former CEO of Burberry from… Read more »
Samsung, Apple, P&G – Different takes on Co-Creation and Open Innovation
Posted on February 15, 2015 by: Tom Matulis Organization Names: Samsung, Apple, P&G Industry: Consumer Electronics and Consumer Products Web References: Samsung, Apple, Procter & Gamble Business Models Take Off Look back over the previous 20 or more years and the growth of fragmentation in organizations and processes is really staggering. No doubt the same could be said about life in… Read more »
Getting to ‘Ah hah!’ – Clone Phone innovation proves the power of consumer communities
Title of Post: Getting to ‘Ah hah!’ – Clone Phone innovation proves the power of consumer communities Organization Name: EE (Everything Everywhere) Industry: Digital Communications Web Reference: www.ee.co.uk What is co-creation? Any business or organization that wants to continue to grow in today’s consumer-centric world has to consider new ways of engaging with consumers. Social media platforms have been leveraged and… Read more »