Tag Archives: Centennial College

What the Impact of Snapchat Says about the Future of Social Media

bmfwong   November 18, 2015

Organization Name: Snapchat Industry: Video Messaging Service Web Reference: Snapchat Contact: Chadi Kandil, Marketing Professor at Centennial College Snapchat is a free video and picture messaging app used with a cellphone. Unlike other messaging apps, the pictures and videos sent to friends vanish after a set amount of time. The major demographic that Snapchat appeals to are teens. This demographic considers Snapchat as… Read more »

Social Media Metrics – Beyond Number Crunching

cregan   March 1, 2015

      Organization Name: Centennial College Industry: Higher Education                                 Name of contact:  Ann Buller, President; Rosanna Cavallaro, Associate Vice President, Marketing and Communications Web References: Centennial College Description on how Social Media is used for Business Performance: In Albert Einstein’s words: “Not everything that can… Read more »