Organization Name: Cree Industry: Commercial and Consumer Lighting Name of Contact: Charles M. Swoboda, CEO Web References: Social Media Examiner, Social Notz, Top Rank Blog, Mashable, BtB Marketing Agency, SoundCloud From SiC to LED: About Cree Almost 30 years ago, Cree Lighting (NASDAQ:CREE) was founded in Wisconsin. Cree’s primary business focused on developing silicon carbide (SiC) materials that provided that provided high-efficiency performance… Read more »
Organization Name: Marks and Spencer Industry: Multi-channel Retail Name of Contact: CEO Web References: Marks and Spencer Corporate Information Simply Communicate All Things Internal Communications Benefex UK Case Study About Marks and Spencer An iconic British retailer with a large global footprint, Marks and Spencer was first opened in Leeds, UK in 1884 by Michael Marks. Michael Marks initial success… Read more »
Organization Name: Mountain Equipment Co-operative (MEC) Industry: Retail (Canadian consumers’ co-operative, selling outdoor equipment and clothing) Web References: MEC Website, MEC Facebook, MEC Twitter, MEC YouTube MEC Flickr, MEC google+, MEC Blog, social media explorer, Chron , social zoom factor Description: While MEC may prepare patrons for some wild offline adventures in remote locations, it first needs to reach customers online. Taking… Read more »
Organization name: FedEx Industry: Air Courier Services, Shipping Web references: FedEx on Instagram, Five B2B Intragram Feeds to Emulate Description of how social media is used for business performance In early December 2014, Instagram announced they now have more than 300 million monthly users, readily topping the 288 million active Twitter users, as reported earlier this month. Early adopters of Instagram were… Read more »
Organization Name: Swiss Chalet Industry: Restaurant and take out I have always loved Swiss Chalet, and like most Canadians I have heard it lovingly referred as ‘The Swiss’ by my grandparents and parents. The lovely chicken, the good prices… what’s not to love? When you think about the way the older generation was made aware and became fans of the… Read more »
