Ben & Jerry’s: Engaging Customers One Scoop at a Time
lfodor
February 4, 2015
Organization Name: Ben & Jerry’s Industry: Food Processing Name of contact if available: N/A Web references: Ben & Jerry’s USA Ben & Jerry’s Canada Ben & Jerry’s Facebook USA Ben & Jerry Twitter Canada Description of how social media is used for business performance: Businesses and their consumers in the twenty-first century are engaged in a constant conversation online through… Read more »