Tag Archives: Canadian
Ten trees planted for every item purchased seems like an unobtainable goal selling clothes, but Tentree has made it their mission. At Tentree, their goal is to become the most environmentally progressive brand on the planet. They don’t want to just reduce the negative impact of the apparel industry, they want to use it as a vehicle for change. Their purpose is to revitalize our environment and inspire a generation to believe that they can do the same. Their current goal is to plant 1 billion trees by 2030. (Tentree.com, 2017) TenTree’s a socially oriented company, that is already on track to have over 17 million trees planted by the end of 2017. This significant achievement showcases the level of success that the company’s current high-cost business model enjoys. As a start-up business that is already making profits in the early stages of its life, TenTree’s is a great example of social entrepreneurs that employed a premium differentiation strategy and succeeded. In addition to this, TenTree’s has accomplished putting their products onto the shelves of 300 Canadian stores; doing so indicates the level of demand for their product in the market despite the high pricing. A last example of this is the company’s ability to garner strong internet sales; proving their marketing strategy’s impact in action is a force that can be relied on throughout its future. (Ho, 2017)
Molson’s: Will Crafting Canadian Culture still sell us beer?
Company: Molson-Coors Industry: Food and Beverage President & CEO: Mark Hunter I’ve seen a lot of Molson’s beer ads in my time. I’ve also been pitched to by their sales and marketing reps as the gatekeeper to a thirsty student market when I managed an on-campus pub in downtown Toronto. On the flip side, I’ve been in boardrooms to witness a… Read more »
Don’t Sweat the Metrics
Organization name: Titika Active Couture™ Web references: Ark Media Group, Best Health Magazine, Business London Magazine, Facebook, Instagram, Pinterest, Socially Fit, Titika Active Couture, Twitter, YouTube Industry: active wear Name of contact: Eileen Zhang, President Company Profile Titika Active Couture was born in Toronto in 2009, to founders and Eileen Zhang and Courtney Brooke. Their story is simple—two people who… Read more »
Vidyard: Videos + Real-Time Analytics Driving Results & ROI
Company: Vidyard Industry: Video Marketing & Analytics Technology Co-Founder & CEO: Michael Litt & Co-Founder & CTO: Devon Galloway In light of Canada’s Birthday, I thought it appropriate to write about Vidyard, one of “Canada’s most successful ad tech startups“. After a great day of celebrating Canada with friends and family, and shaking hands with the possible future Prime Minister of Canada, Justin Trudeau,… Read more »