Doritos – From Global to Universal
Terry
October 16, 2014
Organization: Pepsico Inc.; and Frito-Lay North America, Inc. Forbes Lists #40 World’s Most Valuable Brands Industry: Food, Snack, Grocery Web References: www.fritolay.com; www.doritos.com; en.wikipedia.org Product Development: New Trends Frito-Lay America, Inc. is a the forefront of Product Development and Crowdsourcing today. Using every social media tool at hand they are continually engaging the consumer for their opinions and interactions…. Read more »