If you’re like me, it’s hard to scroll through your Facebook feed without having a video from Tasty pop up. Launched in December of 2015, this Buzzfeed-owned online food channel is garnering attention from across demographics. Tasty’s videos demonstrate how easy it can be to create mouthwatering food.  Through simple marketing, Tasty has managed to attract consumer interest by creating a winning formula of customer engagement. Tasty has capitalized on the fact that people are looking to be able to make delicious food without having to watch a long step-by-step video, or follow a deeply detailed recipe. By promoting trendy videos across multiple social media channels, Tasty has managed to ingrain itself into social media culture across the globe.

The definitive ranking of “Friends” characters. Which dog is your spirit animal? 17 reasons sleeping is the best. Chances are, if these (fake) articles sound like something you would see on your social media feed, you’re familiar with Buzzfeed. Ah, Buzzfeed; the place where you always seem to end up, when procrastination is calling your name. Come on, who could resist these tantalizing food-prep videos?