The 2016-2017 school year began with a wealth of negative media coverage about school bus providers in the GTA. Children were repeatedly late for school when buses ran behind schedule, and in some cases children were stranded without transportation altogether. Indeed, we are still experiencing these issues (but much less frequently) on our school bus route, 8 weeks later. I’ve lost count of the number of temporary drivers who have covered our bus route (until the bus company fills the role with a permanent driver). Because of this, I’ve decided to take a closer look at supply chain opportunities in the school bus industry. I suspect social media can offer viable solutions to some of the issues we’re seeing. First Student Inc. is the largest school transportation provider in North America. First Student completes six million student journeys each day, moving more passengers than all U.S. airlines combined. With a team of highly-trained drivers and the industry’s strongest safety record, First Student delivers reliable, quality services including full-service transportation and management, special-needs transportation, route optimization and scheduling, and charter services for 1,300 school district contracts.1