Are you #UpForWhatever with Bud Light?
kblack12 June 11, 2015
Title of Post: Are you #UpForWhatever with Bud Light? Company: Anheuser-Busch: Bud Light Industry: Alcoholic Beverages/Beer Bud Light Vice President: Alex Lambrecht Web references: UpForWhatever; Chicago Tribune; Anheuser-Busch; Forbes; MixCloud; AdWeek; EventMarketer; Whatever, USA; TheFutureCast; BusinessInsider The Reinvention of Bud Light With diminishing sales and an aging target market, Bud Light knew that they needed to do something unique to engage Bud Light drinkers of today. In a bold… Read more »