Want a personalized home?  Too many that would sound like a dream, but now it is a reality.  With the tools available through social technology consumers are looking for opportunities to be more involved in the production of the goods and services they receive. In the paper A New Consumerism:  The Influence of Social Technologies on Product Design  Ian de Verve argues that “Social technologies have led to the imminent promise of unprecedented user participation and collective content generation, sharing and personalization.”  It is noted that historically it was not economical to personalize each product in a large scale production environment given constraints in the production process, and in the efficiency of getting  individual consumer input.  Given advances in social technology the opportunity has emerged to personalize the final product through consumer input.  This new method of development provides a more emotional connection to the final product as an individual’s tastes are ultimately considered.