Tag Archives: Brand Management
Mention the brand Adidas, and people all over the world will think of those three stripes. The brand is synonymous with style and sport, and Adidas has done an incredible job of breaking into both the athletic and personal style retail categories. So how does one of the biggest brands in the world ensure that it stays on top? The answer’s easy: social media.
Applebee’s “Social Media Meltdown”
A sad tale of employee involvement through social media came when an Applebee’s employee shared with the world a receipt from a customer who wrote “I give God 10% why do you get 18”. Web Source: NBC News www.nbcnews.com/business/applebees-social-media-faux-pas-learning-experience-1B8251556 Applebee’s social media strategy was poorly handled. One source says the “Applebee’s commits ‘social media suicide’”. The posting went viral through… Read more »