It’s clear that social media’s impact on any business is critical to its success. Gone are the days when corporations and companies, both big and small, could successfully operate without a LinkedIn profile or Facebook account. Now, having no social media presence can be detrimental to a business’s lead generation tactics, customer service and brand awareness.
Competition and teamwork is at the core of human motivation. What many of us struggle to achieve on our own, without supervision and benchmarks, can often be achieved when we are pushed beyond our comfort zone and joined by others with a common goal. Nike has repeatedly leveraged this fundamental element of human nature, and has successfully gamified the typical shopping experience through their online community: NikePlus.
Organization Name: Pottery Barn – a brand of Williams-Sonoma, Inc. Industry: Retail Name of contacts: Laura Albert, CEO, Williams-Sonoma, Inc. and Sandra Stangl, President of Pottery Barn, pottery barn kids and PBteen Web references: Williams-Sonoma, Inc. – company overview Mashable – 3 Examlpes of Stellar Social Media Customer Service, HOW TO: Pick the Right Social Media Engagement Style Kevin’s blog – Using… Read more »