Tag Archives: Boyce Avenue

Boyce Avenue: Social Media Marketing = RIP Record Deal

Nicole Schmidt   November 13, 2013

“Social media marketing (SMM) refers to the process of gaining website traffic or attention through social media sites. SMM programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks.” Everyone knows that SMM is the modern way to capture the attention of a large audience, but is it effective? Does it actually increase exposure?… Read more »