Organization Name: BMW Industry: Luxury Automotive Contact: CEO Web References: BMW Corporate, Kinaxis, SCM World, Logistics and Supply Chain, SCM303 Blog, Sound Cloud About BMW Once you’ve owned a BMW, you truly appreciate the long-standing BMW slogan: “The ultimate driving machine”. In use since the 1970’s, the statement is more than an advertising slogan, it is a promise. It is a… Read more »
Organization Name: BMW Industry: Automotive Contact name: Steven Althaus, BMW’s Global Director of Brand Management Web References: 2011 Social Media Marketing Industry Report Description of how social media is used for business performance What is the impact social media is having on marketing? Social media has transformed the way marketer’s market things to us. It’s as simple as remembering the… Read more »
Title: IDEAL Brake Parts – Breaking The Automotive Industry Status Quo Organization Name: IDEAL Brake Parts Industry: Automotive Parts Name of Contact: Jason Janssen (General Manager) Who Are They? IDEAL Brake Parts Inc. is a relatively new automotive parts company located in Guelph, Ontario. It was founded only a few years ago as there became a growing demand for auto parts made entirely… Read more »
