Tag Archives: Bluetooth

Oral-B and eYeKa: Creating something to really smile about

C. Laughren   June 19, 2015

    Organization: Oral-B Industry: Dental Health Care Web references: Oral-B, wikipedia, eYeka, YouTube, Peanut Labs, MaRS Once upon a time, product developers used blindfolded taste tests and home delivery (snail) mail campaigns to involve their customers. Those days have long passed into our collective nostalgia as trivia game questions. Today, we are truly on the cusp of formative changes… Read more »

Riding the Bluetooth wave

skodis   July 16, 2014

  Organization Name:         Bluetooth SIG     Industry:      Wireless communications  Name of contact if available: Suke Jawanda, Chief Marketing Officer Web references:  Bluetooth SIG   Description of how social media is used for business performance To quote Wikipedia , “Bluetooth is a wireless technology standard for exchanging data over short distances (using short-wavelength UHF radio waves in the ISM band from… Read more »