Oral-B and eYeKa: Creating something to really smile about

C. Laughren June 19, 2015

Organization: Oral-B Industry: Dental Health Care Web references: Oral-B, wikipedia, eYeka, YouTube, Peanut Labs, MaRS Once upon a time, product developers used blindfolded taste tests and home delivery (snail) mail campaigns to involve their customers. Those days have long passed into our collective nostalgia as trivia game questions. Today, we are truly on the cusp of formative changes… Read more »

Riding the Bluetooth wave

skodis July 16, 2014

Organization Name: Bluetooth SIG Industry: Wireless communications Name of contact if available: Suke Jawanda, Chief Marketing Officer Web references: Bluetooth SIG Description of how social media is used for business performance To quote Wikipedia , “Bluetooth is a wireless technology standard for exchanging data over short distances (using short-wavelength UHF radio waves in the ISM band from… Read more »