Tag Archives: Blogs

As more and more people tune out from traditional advertising, businesses find themselves striving to reach customers in new ways. A logical place to start is on social media, where many of us spend a significant part of our day. Enter content marketing: a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. Stantec, an international professional services company in the design and consulting industry, is one example of a company that’s using content marketing, in the form of blogs, to reach its target markets effectively. The company has a well-developed editorial process that leverages employee experience for its blogs. Together, technical experts and marketing professionals create and disseminate powerful (and useful) stories that attract potential clients and win new business.
Content is King but Quality is the Throne

Organization Name: Nerd Fitness Industry: Fitness/Health and Wellness Web References: Nerd Fitness, Content Marketing Institute, Fizzle, Hack the System Content is King but Quality is the Throne Fire and gasoline – a great metaphor for the relationship between digital content and social media. Over the past few years, an increasing number of organizations have incorporated content marketing tactics into their overall marketing strategies…. Read more »
That was Then, This is Now – Social Media Marketing is the way forward for the Project Management Institute

Organization Name: Project Management Institute Industry: not-for-profit professional membership association Web Reference: www.pmi.org Contact: PMI, Bruce Branch Board of Directors The introduction and proliferation of social media has changed the world of marketing and how organizations of every type communicate with and market to consumers. Consumers are no longer passive. They have voices, they have needs and they… Read more »
A new way to lead: innovation & making a difference
Organization Name: Tangerine Industry: Financial/Banking Web References: http://tangerine.ca, http://www.canadianbusiness.com/business-strategy/leadership-qa-peter-aceto/, http://www.itbusiness.ca/news/tangerine-gives-employees-mobility-nudge-towards-community-volunteerism/49394, http://nudgerewards.com/, http://www.forbes.com/sites/carminegallo/2013/01/30/a-bank-executive-they-call-the-social-media-ceo/ Description of how social media is used for business performance Just as the name “Tangerine” is unique in the Canadian banking industry, their approach to banking, employee engagement and social media, are no different. The Tangerine website features a link to their Forward Thinking blog which can be… Read more »
The Social Media Road: Where Does It Lead?
The world of social media has quickly evolved over the past 10 years, becoming engrained in how people communicate and therefore presenting great value to businesses who can tap into them. So as an organization looking forward, where will this social media ride take you? While there is no glass ball that can tell us what the future of social… Read more »
Blogs – Not just for documenting your meals
When you hear the word “blog” you think personal, online material like Paperback Writer or Janelle Evans type blogs. But the use of blog by an organization can go much further than just talking about their own product for marketing purposes, it can also create historical data and organizational memory. CJSF is a campus/community radio station located in Burnaby BC which… Read more »