Tag Archives: Blackberry

Social media experts know exactly what impressions, reach, klout, community growth and engagement mean. Although, these words seem familiar to us, they might not be for your CEO. One of the hardest challenges for social media experts is to quantify the monetary return on investment (ROI) of social media. How can you convince the investment with metrics that are unfamiliar to the upper management of your company? Social media wise, the infamous Formula 1 has been considered a dinosaur on social media, and it might have been because of its Chief Executive.

Improving Hospital Admission Wait Times with Social Media Solutions

Michelle   June 25, 2015

Organization(s): Chatham-Kent Health Alliance; Oculys Health Informatics Websites: Chatham-Kent Health Alliance; Oculys Health Informatics This week’s social media case study focuses on supply chain management. Supply chain management is, quite simply, the management of goods or services in order to fill (supply) a demand. For this week I’ve decided to look at a proprietary communication solution offered by Oculys Health Informatics and… Read more »

Future Social Media Predictions with Buon Gusto

lfodor   March 14, 2015

Source Organization Name:   Buon Gusto Industry:  Restaurant Name of contact if available:   Cynthia Dyer, Owner/Manager, Buon Gusto Web references:  Buon Gusto  Twitter  Facebook  CNBC Description of how social media is used for business performance: There is no doubt about it that the power of social media will be forever evolving, but what does the future really hold?  What is the… Read more »

Metrics help Bridgit put new tool into construction workers’ hands

mirko   March 1, 2015
bridgit logo

Organization: Bridgit Industry: Software as a Service/Construction Contact: Laura Brodie, Director of Marketing and Communications, info@gobridgit.com Web references: Bridgit, HubSpot, The Next 36 A Canadian high-tech startup called Bridgit is trying to hang more smartphones on construction workers’ tool belts. Formed in 2012 Bridgit, based in Kitchener, Ont., is the brainchild of Mallorie Brodie and Lauren Hasegawa. At the time,… Read more »

Lufthansa Cargo – A Modern Day Noah’s Ark

Tracey Pearce-Dawson   October 28, 2014

Organization: Lufthansa Cargo Industry: Cargo Airline My husband and I have two dogs and like many dog-owners they’re more than pets to us, they’re our family. Every once-in-a-while Kevin (my husband) and I will engage in a ‘what if’ conversation when it comes to whether or not we would ever transport our furry children via air. On occasion a horror… Read more »