Use Social Media to Develop Products like Vitamin Water
Jean-Francois Marquis February 18, 2016
You probably already had one of these Glacéau bottled Vitamin Water, whether their most popular flavor ‘XXX’ or maybe the black cherry-lime flavor. Did you know that the black cherry-lime flavor was developed through social media? Vitamin Water was created by J. Darius Bikoff in 1996 in New York City (USA). While on his way to a yoga class, Bikoff wanted a beverage to hydrate himself and rise his energy level… then he came up with the idea to create this energy drink.