Organization Name:    Beiersdorf – Nivea Brand Name of contact:   Beiersdorf  CEO – Stefan Heidenreich Web References: Beiersdorf; Beiersdorf Canada; Nivea Description on how Social Media is used for business Performance: Companies know that they must continue to develop innovative products to keep pace with their competition.  Their goal is to find the next product innovation that will revolutionize their marketplace as Apple has… Read more »