Tag Archives: Beer
In Spring of 1998 after recently being fired from a brewery, three friends set out on a canoe trip. That canoe trip would lead to a campfire conversation that would change all of their lives. Greg Taylor, Cam Heaps and Greg Cromwell “The Three Fired Guys” wanted to make a Pilsner that would compete with the best in the world. They did just that! Their brewery is named Steam Whistle, drawing from the inspirational sounds of steam rushing from factory whistles, signalling the end of a fulfilling workday and a time for personal reward.1 The Three Fired Guys built their company with a retro feel, when marketing of goods relied on the trust between manufacturer and consumers. Steam Whistle understands the importance of listening to their consumers and makes ever effort to do so by utilizing social media.
Dos Equis keeps us thirsty for more
Organization: Dos Equis Industry: International Brewery Web references: Dos Equis History, Cuauhtémoc Moctezuma Brewery, YouTube, Facebook, Euro RSCG, Havas Worldwide, Ad Age, Statista, Forbes, Livin3, Imedia connection, Instagram, Twitter, Company overview Dos Equis began in 1894 when Wilhelm Hasse made the 7,000 mile journey from Germany to Mexico to live his dream of brewing a world class beer. He made that dream… Read more »
Molson’s: Will Crafting Canadian Culture still sell us beer?
Company: Molson-Coors Industry: Food and Beverage President & CEO: Mark Hunter I’ve seen a lot of Molson’s beer ads in my time. I’ve also been pitched to by their sales and marketing reps as the gatekeeper to a thirsty student market when I managed an on-campus pub in downtown Toronto. On the flip side, I’ve been in boardrooms to witness a… Read more »
Triple Bogey Brewing Company: Using Social Media to Engage Employees and Golfers
Organization Name: Triple Bogey Brewing Company Industry: Alcoholic Beverages Name of Contact: Geoff Tait (CEO) Web References: http://www.triplebogey.com/ Who Are They? Triple Bogey Brewing is a newly established brewing company located in Toronto, ON. Founded in 2012, Triple Bogey currently brews only one beer, a lager that is directly targeted towards golfers. The name stems from a golfing term… Read more »