Organization Name: Alterna Savings Industry: Banking Name of contact if available: Frugina Ball, Region Head, Member Experience, GTA Web references: Alterna Savings Earned Media – Take it Seriously Now more than ever, consumers live online in their own “living and breathing” digital microcosm. In order for a company to reach out to its target audience (i.e. all consumers that purchase or would potentially… Read more »
ORGANIZATION NAME: KPMG INDUSTRY: FINANCIAL SERVICES NAME OF CONTACT: Wendy Arnott of TD Bank Group asks the question “Is there such a thing as a social bank, can we have a social business?” What about social banking? Whether you answer this question with a resounding “yes” or an emphatic “no”, there’s no denying the widespread use of social media. This is particularly… Read more »
