Tag Archives: B2B social media
Each year we print four billion flyers that are read by 81% of our readers, making them the most used source of local shopping information. For Metroland Media, their competitors and readers, these numbers are astonishing. Supply chain management is now more relevant than ever in terms of any organization succeeding. Products need to be properly designed, developed and distributed, while still being cost effective, easily adaptable to changes in the product or market and remain at a high-quality level for customer satisfaction. Metroland makes it apparent that the products they produce find there way into the customer’s hands with the same quality it left their organization. They know that improving their network of organizations and people involved in these processes enhance a variety of factors within their supply chain. Metroland Media is an excellent example of how an organization should run their supply chain and how it can be managed and improved.
Schenker of Canada Limited: Marketing and Social Media for Logistics
DB Schenker supports industry and trade in the global exchange of goods: in land transport, worldwide air and ocean freight, contract logistics and supply chain management.1 Globally they employ over 66,000 employees at over 2000 locations. Their Canadian operations account for over 1600 employees at over 40 locations. Roughly 3 years ago, DB Schenker started to utilize social media as part of their marketing strategy.
Ready or Not – The Future is Here for Social Media and B2B Marketing
Organizations: Business in Bare Feet, Nano-Nouvelle, Owner Media Group, Publet, TalentVine Industry: B2B Marketing Name of Contacts: Mark Phillips – Business in Bare Feet; Stephanie Moroz – Nano-Nouvelle; Chris Brogan – Owner Media Group; Christie Nicholson – Publet; Justin Falk – TalentVine, Web References: Publet Website, Christie Nicholson Nano-Nouvelle Website, Stephanie Moroz LinkedIn, TalentVine Website, Justin Falk LinkedIn, Business in Bare Feet Website,… Read more »
Switch Video Merges the Future of Social Media
Organization Name: Switch Video Industry: Digital Media and Marketing Name of Contact: @switchvideo Web Reference: Switch Video Switch Merge Switch Video was founded in 2006 by entrepreneur Andrew Angus. Switch Video is a digital media company that creates and markets explainer videos. These short animated videos can deliver client messages in as little as 2 minutes and have broad applications from product and service promotion to employee training…. Read more »
Transparency: B2B organizations respond to consumer demand through social media
Organization Name: FreshAirFarmer, Chobani, Industry: Agriculture/Food Manufacturing Web References: Content Marketing Institute, David Weaver – Inventory Supply Chain Blog, FreshAir Farmer, AgStar Financial Services, Chobani The benefits of social media for business-to-consumer organizations are well documented. It’s easy to find hundreds of examples of well executed campaigns where business use social platforms to engage consumers, promote brands and ultimately sell products…. Read more »