Tag Archives: automotive

Even though Ford has been around for over a century, it is still creating great content to engage present and possible future customers. It has been engaging with customers using a multi platform content strategy and creating authentic social interactions. There is a big difference between marketing and posting advertisements on social media, compared to engaging with the customers and using social media as a line of communication. After a closer look at Ford’s online social presence, it is clear they have it all figured out!
Engaging customers on the heals of scandal.
Organization Name: Volkswagen Industry: Automotive Contact: None Web References: Forbes 10 Tips for Reputation and Crisis Management, VW Scandal increases social media following, VW Plans improved customer engagement, As the VW Scandal deepens…, You Tube Volkswagen USA, Facebook Volkswagen USA, Forum – Volkswagen Owners Club – What comes next, Volksworld, University of WV discovers emissions problems In the wake of… Read more »
IDEAL Brake Parts – Breaking The Automotive Industry Status Quo
Title: IDEAL Brake Parts – Breaking The Automotive Industry Status Quo Organization Name: IDEAL Brake Parts Industry: Automotive Parts Name of Contact: Jason Janssen (General Manager) Who Are They? IDEAL Brake Parts Inc. is a relatively new automotive parts company located in Guelph, Ontario. It was founded only a few years ago as there became a growing demand for auto parts made entirely… Read more »