Social media experts know exactly what impressions, reach, klout, community growth and engagement mean. Although, these words seem familiar to us, they might not be for your CEO. One of the hardest challenges for social media experts is to quantify the monetary return on investment (ROI) of social media. How can you convince the investment with metrics that are unfamiliar to the upper management of your company? Social media wise, the infamous Formula 1 has been considered a dinosaur on social media, and it might have been because of its Chief Executive.
Title: Warp Speed – the Future of Social Media Organization: Multiple – General Industry: Medical, Automobile, Mobile, Optical Author: Terry-Lynn Conway Star Trek and the Jetsons, futuristic shows ahead of their time. Technology we used to dream and laugh about, may not be so far in the future as we think. In the Jetsons, flying vehicles that drove themselves and tuned into… Read more »