Tag Archives: authenticity

Patagonia’s Authentic self: The Building of Trust and Reputation

m234ali   October 13, 2015

Organization Name: Patagonia Industry: Retail Web References: What Social Media Marketers can learn from Patagonia, Patagonia’s anti-Black Friday Campaign urges Customers to Repair Worn Clothing, Patagonia: Lessons from a Pioneer in Responsible Business Founded by Yvon Chouinard in 1972, Patagonia, Inc. is a California-based clothing company that sells high-end outdoor gear and clothing.  It all started when Chouinard discovered he… Read more »

John Green: Authenticity in Social Media Marketing

Michelle   July 8, 2015

Subject: John Green, New York Times best selling author Industry: Publishing Web Links: John Green on Facebook, Twitter, Youtube, Tumblr, Instagram, Wikipedia, Goodreads, Author’s Website Additional Interesting Reading that Didn’t Quite Make It Into This Article: New Yorker John Green is an author of young adult fiction, vlogger, philanthropist, and a creator of online educational videos. He is an active… Read more »

Seeing Through The Mountain

tlittle   June 10, 2015

Organization Name: Mountain Equipment Co-operative (MEC) Industry: Retail (Canadian consumers’ co-operative, selling outdoor equipment and clothing) Web References: MEC Website, MEC Facebook, MEC Twitter,  MEC YouTube MEC Flickr,  MEC google+, MEC Blog, social media explorer,  Chron , social zoom factor Description: While MEC may prepare patrons for some wild offline adventures in remote locations, it first needs to reach customers online. Taking… Read more »