Title of Post: Cadbury’s Fling With Social Media Measures Up To TV Organization Name: Mondelez International/Cadbury Industry: Confectionary/Packaged Food/Multi-Brand CEO: Irene Blecker Rosenfeld Web references: Mondelez International  Digital Training  E-Consultancy  Market Research Society UK  Can an organization demonstrate a return on social media investment? Mondelez International found the answer in their U.K. campaign to refresh product demand and increase top-line… Read more »