Does Your Business Track The Right Social Media Metrics?
John Andrade
November 13, 2013
A prerequisite for managing social media is their effective measurement. A sensible collection of key performance metrics linking marketing input via metrics to outcomes is the tool of choice — but what should organizations take into account when designing their dashboard metrics for social media? Luke Chitwood in his article 5 Social Media Metrics That Your Business Should Be Tracking… Read more »