Accor Hotels  is a world leader in hotel management, with more than 3500 hotels in the world, their well-known brands include Sofitel, Fairmont, Novotel, Ibis Hotel, Pullman, and more. When it comes to customer engagement, Accor is strongly committed to providing individualized, memorable customer experiences that fully integrate the use of social media to engage the customer. Accor understands that through heightened customer engagement comes heighted customer loyalty and ultimately, heightened corporate revenues.  Accor is continuously looking for innovative ways to further engage their customers in order to provide the  ultimate customer experience that will have them returning again and again. Given the ever increasing competition for customer attention, Accor has embraced social media and has become a global leader in digital presence focusing on multi device engagement with emphasis towards the management of its on-line reputation.      

As a loyal fan, I have been using iPhones for 5 years, never thinking about to look at other brands. I fell in love with Apple products right after I received my first iPhone in 2010 as a gift from my husband. It was also in the same year, I learned about Foxconn (Apple’s most important manufacturing supplier) Suicide on Sina Weibo (China equivalent of Facebook). A spate of worker suicides highlighted the conditions at its supply chain led to the worst public relations scandal in Apple’s history. In 2010, from January to June, 18 Foxconn employees attempted suicide with 14 deaths at the Foxconn City industrial park in Shenzhen, China. Their ages were between17 and 25. The way they chose to end their lives were jumping from their factory dorms. The company was pilloried in the media over allegations of poor working conditions and bad management, including long hours, crowed dorms, involuntary labor, record falsifications, improper disposal of hazardous waste, under-age worker. Another brand name “Apple” was being mentioned in every article and sometimes was put on the headline purposefully to drive attention. Foxconn was described as “Apple’s sweatshop” in massive social media posts. No matter that Apple wasn’t the only company that hired Foxconn to build its products, success made it a target.