Organization: TOMS Shoes Industry: Retail Which stats matter; social media metrics that your business should track; social data metrics you can trust…the list goes on. When it comes to tracking social media the options can be overwhelming. So, how do organizations determine what’s best for their own social media metrics? As Marketing Communications Specialist Nicole Brophy shares, the options for social… Read more »
Images courtesy Simply Measured. Company: AOL Inc. Industry: Media, Technology Contact: Tim Armstrong, Chairman and CEO, AOL Matthew Knell, Social Media Director, AOL Description: AOL is a multinational mass media corporation based in New York City. Founded in 1985, the company has grown to focus primarily on the acquisition and distribution of digital content, products and services. A message about… Read more »
Likes, tweets, followers, fans or friends; no matter the forum, cultivating and engaging your social media audience can be a daunting task. Starting a conversation with customers and generating valuable content is no small feat, as simple as it sounds. There must be an easier way, right?? TOMS Shoes and AOL certainly made it look easy. To kick off their… Read more »
