Tag Archives: #americanapparel

The benefits of social media across the enterprise extends beyond just helping to generate reach and create brand awareness. Marketers and businesses continue to find value in social media, however, the ROI has not fully been proven. Full adoption across the enterprise is slow and its potential has not been added up entirely. Everything from customer and employee engagement and supply chain have benefited from the use of social media. As businesses continue to pursue growth and maximize shareholder value, the question still exists: “Is social media really a benefit or an unwelcome piece in a company’s equation?” While there are plenty of examples of organizations successfully implementing social media tactics to help them better understand their customers, suppliers, or even employees, there are also challenges to having social media across the enterprise. First, social media requires structure. A proper framework is necessary to be in place in order to understand who is ultimately responsible and what the intended objectives are to using social media. Second, it can cause distractions to employees. Busy employees open, on average, 121 emails per day. Maximizing their focus and time is challenging when communications are coming from more than a few angles. The last potential challenge with having social media across the workplace is heightened CyberSecurity.