Using Social Media Metrics to Power Positive Change

jvaishnav November 4, 2015

Organization name: GE Capital (Australia) Industry: Financial Services Name of contact: Leigh Price, Social Media Lead Analyst Web references: SlideShare: Measuring Social Media. Four Metrics that Matter CMO.com Interview: Jon Brancheau, VP of Marketing, Nissan Article: The Hidden Cost of Ignoring Social Media #SimplySocial podcast Forbes.com: Measuring Social Networking Success: More Than Just Likes SocialMediaExaminer: Research Shows Metrics Marketers Think Matter… Read more »

Take Flight with American Airlines

Dolores Montavez Ruz February 6, 2015

Posted on February 6, 2015 by: Dolores Montavez & Christian Ismodes Organization Name: American Airlines. Industry: Airline Name of contact: Doug Parker Web References:www.americanairlines.com American Airlines Gets Social Media Right From a business perspective, social media allows a company to extend its reach, gain visibility and build meaningful relationships with customers worldwide. Darren Booth In this video Jonathan Pierce, Director… Read more »