Organization Name: Marketers on Demand Inc. Industry: Recruiting Industry Name of contact if available: Marcie Pollack, President Web references: Marketers on Demand Inc. Not so long ago (going back just a few years), marketing departments used to rely on traditional media channels to actively promote a service or a good – which is to say radio, TV and print. Enter… Read more »
Organization Name: Millennium1 Solutions Industry: Business Process Outsourcing Name of contact if available: Holly Abbott – Director, Quality & Corporate Communication Web references: Millennium1 Solutions When it comes to social media, companies either embrace the concept or stay clear of it. To some executives, social media is an integral part of their marketing strategy while for others, it is just… Read more »
Organization Name: Sanofi, Sanofi Pasteur (The “Sanofi”) Industry: Global Health Care Name of contact if available: Husnain Zakaria, Director of Supply Chain at Sanofi Pasteur Web references: Sanofi Pasteur Supply Chain Management “demystified”: Simply put, supply chain management refers to the active management of the sequence of processes involved in the production and distribution of a commodity. Let’s take a… Read more »
Organization Name: Estonian Air Industry: Airline Name of contact if available: Tero Taskila, Former CEO Web references: Estonian Air Can you determine what X and Y are? X is a democratic country located in the Baltic region of Northern Europe. It has a population of 1.3 million and is one of the least populated member states of the European Union. Final… Read more »
Organization Name: Alterna Savings Industry: Banking Name of contact if available: Frugina Ball, Region Head, Member Experience, GTA Web references: Alterna Savings Earned Media – Take it Seriously Now more than ever, consumers live online in their own “living and breathing” digital microcosm. In order for a company to reach out to its target audience (i.e. all consumers that purchase or would potentially… Read more »
Organization Name: Tim Hortons Industry: Restaurants Name of contact if available: Michelle Robichaud, Lead, Public Relations at Tim Hortons Canada Web references: www.timhortons.com The word disaster is a noun which is pronounced dəˈzastər. The date is January 29th, 2015 and the time is 10:00 p.m. My prediction is that within the next 48 hours, the senior executives at Tim Hortons… Read more »
Organization Name: Mayo Clinic Industry: Medical Clinic/Research Name of contact if available: John Noseworthy, CEO Web references:Mayo Clinic The Lay of the Land: “To win in the marketplace you must first win in the workplace.” – Doug Conant, CEO of Campbell’s Soup Employee involvement. Let’s start with those simple two words. A company that values its employee’s contributions will actively… Read more »
