Employee empowerment. While many companies around the world claim to empower their employees on a daily basis, many times, their actions don’t support their claims. Could it be that, in 2016, companies still don’t understand the value of employee engagement? It seems so. Now, don’t get me wrong, I understand that other priorities like customers, sales, profits and, well, money, are important. After all, without profits, most companies won’t be able to keep their employees around, right? But, maybe they should be looking at it the other way around: without their employees, they can’t do business. From what I can see, Adobe, recently valued at $4 billion, seems to have figured out that, happy “everyday” employees make the best brand ambassadors.
Are you ready for some football? You may not even need to turn on the TV; the NFL has you covered on Twitter and Facebook along with your respective 4.5 million and 7.1 million friends. For many companies, their social media is driven by a team of brand experts but the NFL relies on a one-man show to get the job… Read more »