It’s happened more than I’d like to admit. I’m scrolling through my Facebook feed when suddenly I find myself making a mental list of the improvements I’d need to make to my home in order to sell it quickly and purchase one of the new listings Adam DeGroote has posted to his real estate page. I’m not even looking to buy but the beautiful photos and creative headlines always seem to draw me in. The Brantford and Brand County Real Estate agent has been using social media for years to help showcase his listings and grow his business. “That’s where people’s eyes are,” he told me when I asked him why he uses social media in his marketing campaigns. “Social media helps me to reach a broader audience. The younger generation is on social and if I can put my client’s properties on there, it helps to get the word out — you have to go where people are paying attention and everyone is glued to social media now a days.”