On April 14th, 1999 a new TV show started in Great Britain with the naughty title „The Naked Chef “. No, it was not what you might think it was, it was a serious cooking show and the only one naked were the vegetables. The show probably needed a strong title like that, because no one on the planet was interested in British cooking, except – of course British Folks. The Star of the show was 24-year-old James (Jamie) Trevor Oliver, who was until then unknown to the world. Due to his fun and rustic presentations that made cooking look easy and simple, he became an overnight celebrity chef. Suddenly a door opened to British cuisine – and mint sauce and kidney pudding didn’t seem quite so gross anymore. Jamie Oliver’s TV appearances and fame grew and slowly transformed the cute cook to the wealthiest chef in the industry. Now, 18 years later, he has built himself quite an empire. Jamie Oliver Holdings Ltd., incorporated in 2002, owns over 60 restaurants, a Pizzeria franchise, a TV production company, an event catering business, an online cookware store, a cooking school, and has published 23 cookbooks with a total sale of 30 million. Not bad for a guy who started his career in his parent’s village pub! But what is it that makes the brand so successful? Well, there is of course Jamie himself. Cuddly, mischievous, cute, hyper – these are just some of the words people use to describe him. He certainly is unique, and so is his cooking style. His secret? Simplicity and fresh ingredients. One of his most watched videos on YouTube is “How To Make Perfect Scrambled Eggs – 3 ways”. You would assume everybody knows how to beat an egg and cook it, but no, apparently not. 9.2 million viewers have needed to find out so far.