Enterprise Social Media

This archive highlights cases of the application of social media in functional areas of organizations. In addition to specific functional areas, social media can be used across the whole organization to improve collaboration and organizational performance.

 

In this section of the archive, we look at the work organizations are doing to integrate their social media activities throughout the enterprise. The University of Waterloo, Social Media for Business Performance Online Certificate supports the development of this archive. The certificate introduces students to a model for the creation of a Whole Enterprise Social Media Canvas Рa visual representation of the integration of social media use focused on achieving performance impact.

 

Visit the Social Media for Business Performance Online Certificate website to learn more.