Organization Name: McDonalds Industry: Fast Food Name of Contact: N/A Web Reference: Forbes, Mashable YouTube, SourceFed Youtube, MEMES, Jona SoundCloud, Social Media and Business Performance McDonalds Corp. serves 68 million customers on a daily basis in 119 countries. The fast food giant is known for its Happy Meals, Big Mac’s and various breakfast options. Reaching out to customers via internet… Read more »
Company: Nintendo Industry: Video Games Web References: Nintendo, Twitter, Facebook, Company History Nintendo is a multinational company with Japanese roots that was founded in 1889. In their first 67 years Nintendo was primarily a playing card company. Nintendo has also experimented with toy making, a TV network, a food company and even operating a chain of Japanese Love Hotels. What… Read more »
Organization: PrideHouseTo Industry: LGBT rights and entertainment. Contact: Matthew Cutler MCutler@the519.org Web References: PrideHouseTo PridehouseTO: Inclusion in Sports or a Longer Pride Week? The Pan-American games are an incredible opportunity for Toronto and its people to create a legacy in sports, business, infrastructure, and social programs amongst other benefits. The PrideHouseTO was in the beginning an original project with a great idea:… Read more »
Organization Name: Tim Hortons Industry: Restaurants Name of contact if available: Michelle Robichaud, Lead, Public Relations at Tim Hortons Canada Web references: www.timhortons.com The word disaster is a noun which is pronounced dəˈzastər. The date is January 29th, 2015 and the time is 10:00 p.m. My prediction is that within the next 48 hours, the senior executives at Tim Hortons… Read more »
#FML has been known around the world as a term used on social media sites for people to express their negative thoughts and experiences. Once a derogatory term, in spring 2013: “FML”, was officially hijacked by Jell-O. This past spring Jell-O seemed to have gone on a crusade to answer the Tweets that contained #FML in an effort to brighten… Read more »
As Social Media Marketers, every day we encourage our fans to engage with us through our social media outlets. But, our worst nightmare is our phone beeping in the night with a notification that one of our beloved “fans” has taken to our pristine Facebook wall to complain about our business and air their every so mighty opinion for the… Read more »
Customer Relationship Management (or CRM as it is most commonly known) came quietly onto the business scene in the mid-90’s. CRM took a relevant yet secondary position in most businesses, with an important but limited focus on customer interaction tracking and IT automation of service delivery. While some pioneers stretched the CRM toolset a step further and began to… Read more »
Organization Name: McDonalds Industry: Fast Food Web References: http://socialmediatoday.com/node/434385 http://business.financialpost.com/2012/08/10/mcdonalds-social-media-conscience/ As the article suggests, when we think of McDonalds, the thought of fatty greasy food and minimum wage workers pop up in minds of most people. However in order to combat such an image, McDonalds decided to experiment with Social Media in order to stimulate a more positive image of… Read more »
7 Marketing Lessons From RIM’s Failures February 10, 2012 by Alex Goldfayn You remember, don’t you? The emails magically appeared while you weren’t looking. That blinking light turned us into addicts. And that keyboard — copied often, but never matched. It was the BlackBerry, the glorious, beloved, and life-changing BlackBerry. It made us feel good, and it never let us… Read more »
Babies get diaper rash, right? So if a few moms blog about it, there’s no need to bring out the Marketing big guns, right? WRONG.
If you’re engaging in social media, you’re always on. And that means you’re responding appropriately to consumer concerns no matter how small. In the global village of social media, you ignore consumer concerns at your peril.
