We have seen and heard about numerous social media campaigns that urge their fans to follow their company page or become a fan on various social media platforms. However, never have we seen a company following their fans or followers, LITERALLY! Mellow Mushrooms, an Atlanta based pizza company, has just recently launched their very exciting and undoubtedly a very… Read more »
Social Media has indeed established itself as a powerful tool that can tighten the bonds between brands and consumers,however we have yet to find its implications in supply chain management. Social Media has established itself as a proven tool that can help businesses get in touch with their consumers, get them engaged with their brand and form long term relationships… Read more »
Organization Name: McDonalds Industry: Fast Food Web References: http://socialmediatoday.com/node/434385 http://business.financialpost.com/2012/08/10/mcdonalds-social-media-conscience/ As the article suggests, when we think of McDonalds, the thought of fatty greasy food and minimum wage workers pop up in minds of most people. However in order to combat such an image, McDonalds decided to experiment with Social Media in order to stimulate a more positive image of… Read more »
