Organization Name: Cisco Systems, Inc Industry: Computer Networking Web References: http://www.cisco.com/ , http://www.scribd.com/doc/33461366/Cisco-Social-Media-Policy-Guidelines-and-FAQs , http://blogs.cisco.com/socialmedia/social-media-%E2%80%93-the-efficacy-of-the-corporate-guide/ , http://blogs.cisco.com/author/ChristopherBurgess/ , http://blogs.cisco.com/ Description on how social media is used for business performance: Cisco Systems, Inc. has implemented its own social media policy guidelines. Christopher Burgess, a senior security advisor at Cisco, claims that the policy was implemented in order to “empower employee engagement”… Read more »